For FMCG brands, a Retailer Relationship Management (RRM) database is a central system that stores complete. It includes data points such as retailer contact details, outlet type, buying capacity, order frequency, payment behavior, and product preferences. This structured data allows FMCG companies to better understand their retailers and plan communication, schemes, and support based on each retailer's importance, leading to stronger and more transparent relationships. By

The Telangana FMCG sector is growing rapidly, with cities such as Hyderabad , Warangal and Karimnagar having developed as major wholesale...