Mobile apps are not usually seen for small businesses. Nor is it a priority for small businesses. But having an app can give you a competitive edge over other players and it is something you should definitely consider. However, it can seem like an intimidating process if you are brand new to this field. In this article, we will cover the basics of app creation, explain how apps can help businesses and share some ways you can use your own app to grow your business.
Why do small businesses need a mobile app?
As a small business, it is natural to be skeptical about investing time, money and energy into creating an app. Some common questions you might ask yourself might be: Why would someone download my app? But I already have a website? Will it be too expensive? However, having an app can be very helpful in the early stages of your business.
1. Authenticity
An app connected to your business gives authenticity to your business. With rising cybercrime and online fraud, people are often skeptical about buying from Instagram/Facebook stores. An app gives an added level of authenticity and builds trust with your customers, making them more likely to buy from you.
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2. Seamless experience
You may argue that an app is of no use to you if you have a website. But websites are more compatible with desktop-based browsing. While you can create a website designed for phone use, it will still not give a very seamless experience with regards to payments, page configuration, notifications, etc. On the other hand, an app allows you to integrate payment gateways, provide custom notifications, and provide a seamless experience to your customers. This will ensure that your customers do not leave any orders pending due to website bugs. This may seem like a minor inconvenience, but you may end up losing many customers due to errors like these.
3. Brand Building
The app definitely helps in building a higher brand value for your business. With the immense amount of customization options that the app offers, it will build a loyal audience for your brand. You can use your app to broadcast content about your business and grow your audience. The app also allows you to link your social media handles within it, so you can grow online as well. With customized notifications, you can constantly push your products and advertise them to your potential customers.
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