The World Wide Web, introduced by Tim Berners-Lee, took off when the first successful mass-market browser, Netscape, was released in 1994. Over the next two years, the number of people using the web grew from 16 million to 70.
India, though slightly behind developed countries like the United States at this point, embraced the growth of personal computers and laptops. Having an internet connection was a good thing in the early 2000s, but global companies had started building their brands on the digital medium and SEO copywriting had started gaining ground. The internet was becoming increasingly accessible to a large number of the population, and the entry of global brands into India meant that electronics stores began to fill up with a wide range of laptops. By 2012, 34 million personal computers had been sold in India, and sales have grown at a healthy rate of over 2.5% since then.
With improved website building technology, increased use of mailing services, and eventually the advent of social media in the form of Facebook in 2006, companies began to increase their digital presence, bringing in more revenue than ever before in this sector. The advent of every social media website from Twitter to Instagram led to a boom in the number of websites in the world and soon, having a digital presence became a necessity to grow a brand. The number of websites grew from 3000 in 1994 when Yahoo was launched to 1.72 billion in 2019, a staggering increase of 5.7 million% in 25 years!
Smartphones and changes in Google’s SEO practices
The introduction of the iPhone in 2007 brought another revolution in technology, allowing people to connect with the world from a small device that fits in their pants pocket. Samsung, Sony, HTC, and other manufacturers also introduced their products and today smartphones have become an important part of every person’s day, with the average smartphone user spending about three hours on the device daily.
The change in Google’s website ranking algorithm was proof that the tech giant was anticipating an unprecedented rise in smartphone usage. Thus, companies were forced to optimize their websites for smartphones, with every new website being optimized for mobile devices as well as laptops. The number of brands with an online presence had reached an all-time high as companies looked to capitalize on the vast amount of time a person spent on their smartphone.
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