Store-level data helps companies understand which areas are seeing the opening of new kirana stores, which locations have high demand, and which products are selling quickly. This ensures that distributor appointments, beat expansion, and product placement are all aligned in the right direction. With accurate data, kirana retailers and brands can design targeted schemes and promotions. Focusing on high-potential stores improves sales conversion and prevents wasted field eff

If a company wants to enter a new market, accurate grocery store mapping is very helpful. This means clearly mapping all the data – how many kirana/grocery stores are there in the area, what is their size, which products are selling more and what is the customer footfall of the store. This mapping helps the company decide which areas have high potential, where to start supplying first and which stores should be given priority. When the mapping is accurate, the company practic