Accurate Grocery Store Mapping for Market Entry

If a company wants to enter a new market, accurate grocery store mapping is very helpful. This means clearly mapping all the data – how many kirana/grocery stores are there in the area, what is their size, which products are selling more and what is the customer footfall of the store. This mapping helps the company decide which areas have high potential, where to start supplying first and which stores should be given priority.

When the mapping is accurate, the company practically understands the ground reality – such as where the competition is strong, in which zone delivery cost will be low and in which location retailer onboarding will be easy.

Based on this reliable mapping, distributor route planning, initial stock allocation and sales team deployment are also done smartly. Result: Market entry has become fast, cost-effective and risk-free.

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