The effective use of technologies like chatbots can replace your customer service staff at your physical store on online platforms. Make sure to keep auto-responses monitored so that you can facilitate personalized intervention via phone calls, in case the chatbot is unable to provide your customers with suitable answers. Also, ensure seamless navigation and ease of usability on your retail platform.
Make your customers your brand ambassadors
One of the most trusted business tips and the best promotional activity for a brand is word-of-mouth promotion. Potential customers rely on reviews and feedback from people who have used your product or services. It is not difficult to achieve this. All you need to do is maximize customer satisfaction. Make sure you make them feel so good that you become their go-to place for the product or service you sell. If you are able to do this, not only will you ensure that they come back to you again and again, but they will also bring their friends and family along to experience the same shopping experience. This will ensure increased brand loyalty and win customers who will stay with you for life.
Identify the right points of interaction
The best way to keep your customers engaged is to identify the right points of interaction with them. You should know your customers well and use their preferred points of interaction. You cannot expect to engage with more than 5-10% of your customers through email newsletters and bulk mobile messages. Therefore, you need to follow their digital footmarks to deploy effective and relevant communication tools to keep your customers engaged. Make sure you are visible to your customers across all online and offline platforms.
Develop reliable loyalty customer programs
Extend the brand experience beyond the product or service your customers buy from you. The latest 'Not Just a Cadbury Ad' and Canon TVCs to promote local businesses make customers feel proud to be associated with these brands. It is this same feel-good factor that will motivate them to choose the Cadbury Diwali hamper or visit a Canon store to avail other deals and discounts that other brands are also offering.
Run campaigns to educate your customers about the product or service category. Being a part of the industry gives you a position of authority on the subject matter. Winning the trust of your consumers will be easy. Tanishq’s brand communication on gold purity helped bring clarity in the minds of customers, and they were able to make an informed choice for their gold purchase.
Send personalized messages and arrange for after-sales call backs to ensure that the customer is satisfied with the product or service purchased. Provide further help and support if required.
Reward your regular customers with attractive deals, discounts, and cashback offers. The best brand loyalty examples include discounts and offers that brands give on your customer’s birthday, anniversary, and other special occasions. Arrange a referral reward program for your valuable customers.
Be consistent in responding to social media messages, complaints, or feedback.
Ensure that complaints are redressed promptly and satisfactorily.
Brands that are ethical in their business practices, ensure customer satisfaction and are consistent in their services are able to retain their customers. They know how to nurture the first sale into a lifelong relationship with their customers.
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